SHOP THE LOOKBOOK
FALL 2025 RTW COLLECTION
Fall in New York… It's more than a season. It’s a state of mind. Think layers, knits, leathers, textures, everything we crave when the air gets crisp. This collection was designed for HER: the girl balancing work and weekends, the cozy comfy sweater lover, the preppy polished one, and of course the city girl who makes it all look effortless.
SHOP THE LOOKBOOK
SUMMER PAJAMAS
Our Summer Pajama collection is made for in-between moments: golden-hour naps, late-night FaceTimes, early coffee runs. Think soft cotton poplins, buttery modal jersey, tiny bows, scalloped hems, and delicate embroidery — sweet little luxuries you’ll live in all season.
SHOP THE LOOKBOOK
HIGH SUMMER SWIM
A collection made for the sun, salt, and slow, dreamy afternoons out east. Think: melting ice cream, warm skin, tan lines, and the kind of bikinis that beg to be worn barefoot with sea spray in your hair.
From classic string styles to ruffle-trimmed balconettes, sweet floral ginghams to flirty lilac sets with bow details — these pieces are your summer uniform.
SHOP THE LOOKBOOK
SUMMER 2025 RTW COLLECTION
Designed for summer in real life—where your calendar moves from brunches to bridal showers to city strolls and the occasional weekend away.
This collection blends soft structure with subtle stretch: cutout minis, ruched corsets, easy skirt sets, and relaxed tailoring in crisp cottons and airy blends. Romantic, wearable silhouettes in ivory, butter yellow, baby blue, and ditsy florals, meant to be styled up or down without overthinking.
Shop the lookbook
EUROPEAN SUMMER SWIM
PSA: high UV index alert because your European getaway is calling! ☀️ Pack your bags & get ready to hop on a plane, because our new swim drop is currently in transit to you~ dropping June 3rd at NOON EST. ✈️ Don’t forget to apply that SPF while you shop our form fitting silhouettes, high rise briefs & matching cover ups!👙
SHOP THE LOOKBOOK
SPRING ESSENTIALS
Everything you’ve been asking for and more ✨ Mix & match new elevated basics, flowy linen silhouettes, & classic cotton pieces ~ all priced under $150. We had so much fun mixing high & low staples so you don’t have to think twice about your spring wardrobe! Your new elevated basics start here, happy shopping 🛒
SHOP THE LOOKBOOK
SPRING 2025 READY-TO-WEAR
Shop our spring ready to wear styles as we transition into warmer weather…If you’re in the mood for a spring refresher or a little wardrobe facelift, this collection is for you. Button up your style with silky feminine fits, delicate sets, chic outerwear & more.
SHOP the LOOKBOOK
BAITSHOP SWIM
You heard it here first, fishing is IN. Don’t know how? It’s ok, we don’t either but we DO know how to dress the part! Get ready to reel in the vibes— WeWoreWhat BaitShop is launching 2.26 @ noon EST! 🎣✨ Catch the latest drop featuring stripes on stripes, crochet details & dainty seashell prints for the everyday girl. Whether you’re in the mood for a new bikini rotation OR cutie sets, we’ve got you covered.
SHOP THE LOOKBOOK
VALENTINE'S DAY PJS
Who needs a boyfriend when you have WWW pajamas! 🌹 Snuggle up to your favorite pillow, box of chocolates, or laptop ~ because the best kind of fling begins with the perfect set of pajamas. 🐻 Don’t say we didn’t warn you because your new crush just arrived…and trust us, you’re going to fall head over heels.
SHOP THE LOOKBOOK
WELLNESS CLUB
Who needs a little black dress when you can have a little black set ~& a pink one ~& a whole collection! 🎀 Whether you’re on your way to your workout class, running out to grab a 🥯, or simply live on the go, our buttery soft sets are a MUST. Grab your favorites as a set OR mix & match for the cutest athletic combo.You’re going to sweat anyways, so you might as well sweat in style👟🎧💪🏼
Shop the Lookbook
HOLIDAY 2025 RTW
Think deliciously chic styles, party-worthy textures, & all the sparkly details you need to make this season your most stylish yet. From chic holiday gatherings to a night out in the town, we've got the perfect pieces that are sure to turn heads when you walk into the room.🖤 Whether you're twirling into a holiday party or lounging in luxe, get ready to slay the season!🎄🍸✨
SHOP THE LOOKBOOK
FALL PAJAMAS
Ready to treat yourself? Your night-time routine just got an upgrade- meet our newest Pajamas & Sleepwear Collection dropping 11.26! ☁️ Because let’s face it, nothing beats your 5-9 routine after that long 9-5 work day! Think dreamy fabrics, flattering fits, and those just-right details that make up the perfect IT-GIRL pj! 🛏