Danielle Bernstein is the founder and face behind world-renowned fashion blog @weworewhat (over 2.5 million followers). A native New Yorker, Bernstein started her career 10 years ago - leading the influencer industry into what it is today.


Launched the first WeWoreWhat x Onia swimwear capsule collection


The creation of Shop WeWoreWhat, after two years of successful collections


Danielle's book, 'This is not a fashion story' landed her on the New York Times Bestseller list.


Shop WeWoreWhat now features swim, denim, overalls and activewear. More to come!

Danielle was placed on the Forbes 30 Under 30 list before the age of 25. In 2016, Danielle launched her line of overalls and jumpsuits, and later her successful swim line. She is now bringing both of her brands under one roof with the launch of Shop Weworewhat. Her brand is consistently expanding with new categories like denim & activewear.

In 2020,

Danielle made it onto

the New York

Times Bestseller list

for her first book,

'This Is Not a Fashion Story'.