Danielle Bernstein is a native New Yorker and Fashion Blogger turned business mogul. Bernstein has a dedicated fan base of over 2.6 million followers and counting across her social media platforms. Bernstein started her internationally recognized blog, WeWoreWhat.com, and Instagram, @WeWoreWhat, in 2010 as a daily dose of outfit inspiration for women everywhere, before growing the platform into an aspirational yet relatable home for all things coveted.


Launched the first WeWoreWhat x Onia swimwear capsule collection


The creation of Shop WeWoreWhat, after two years of successful collections


Danielle's book, 'This is not a fashion story' landed her on the New York Times Bestseller list.


Shop WeWoreWhat now features swim, denim, overalls and activewear. More to come!

Danielle has since launched her brand, Shop WeWoreWhat along with her namesake line, Danielle Bernstein. Danielle was quickly recognized by Forbes’ coveted “30 Under 30” list at just 24 years old in 2017 and became a New York Times best selling author for her book, This Is Not A Fashion Story that was published in May 2020. In response to the Covid-19 pandemic, Danielle created the philanthropic arm of her business as a way to give back using her massive platform, WeGaveWhat, which has since been able to raise and donate hundreds of thousands of dollars to all different organizations and causes in need.

In 2020,

Danielle made it onto

the New York

Times Bestseller list

for her first book,

'This Is Not a Fashion Story'.