It’s no secret bloggers make money on Instagram – Danielle was actually one of the first to publicly discuss this back in 2015. If you’re a budding blogger or just genuinely curious how influencers cash in on their social platforms, here’s how…
Probably the most lucrative way bloggers make money is through sponsorships with brands. You know when you’re scrolling through your feed and you see the hashtags #spon and #ad? Yep, that influencer is being paid to post that. Brands like to partner with bloggers for targeting advertising to reach a specific demographic of consumers – which is what makes an influencers following so valuable. How much a social media maven gets paid for a post is contingent on the size of their reach (aka followers), engagement and quality of content. Sponsored content usually comes with a flat fee that a blogger has already agreed upon with a brand, but every partnership is different.
Being an Affiliate
Another common way people monetize their influence is by becoming a brand affiliate. By being an affiliate, influencers make commissions by selling other people’s products or services. So when a consumer buys a product using a “swipe up” link on an Instagram story or a promo code (ex: KYLIE20), that influencer will receive a % commission. Many influencers use platforms like RewardStyle to generate these links and accept commission payments. The main difference between sponsorships and affiliates is that with sponsorships the primary goal is awareness whereas an affiliate is working towards specific sales.
Brand Collaborations and Their Own Brands
Finally, the most direct way influencers can make money is by jumping into the e-commerce game and selling their own products. A lot of bloggers have turned into entrepreneurs by designing their own clothing lines (like we did with Second Skin Overalls), or collaborating with a brand (Joes Jeans x WeWoreWhat). Thanks to new features on Instagram like swiping up on stories it’s easier than ever to shop your favorite influencer’s products.